Jumbo Editorial Team
The 22nd Sao Paulo International Book Fair 2012 was described as the largest book fair in Latin America, having hosted as many as 480 exhibitors, which was 37% more than in the last edition in 2010.
The Brazilian Book Chamber, who funded the biennial event, was reported to have invested US$ 15.8 million on the event which was spread over 11 days, from August 9 to 19.
The Sao Paulo International Book Fair has become an important marker in Brazil’s literary calendar, having plenty of book signings, talks and workshops.
It’s also hailed as the best book event in Brazil. It attracts journalists, writers and business community from all over the world and with excellent media visibility.
Besides the broad supply of quality books, it also offers extensive cultural programming, developed to build a taste for reading in over 743 thousand people, including children, youths and adults.
The 22nd Sao Paulo International Book Fair 2012 paid homage to two Brazilian authors, Jorge Amado, internationally known for Gabriela Clove and Cinnamon, and playwright Nelson Rodrigues, who both celebrated their centenary this year.
One of the features of this year’s Sao Paulo International Book Fair was the significant rise in the presence of international publishers, with the number of foreign exhibitors doubling to 134, from 67 in 2010.
They come from Germany, Switzerland, France, Spain, Belgium, China, Korea, Japan, Colombia, Peru and Canada.
The organizers had set the cherished goal to reach a wider range of readers by holding diversified programmes which also focused on digital market, with presentations by Russ Grandinetti, Amazon’s VP, followed by Marcílio Pousada, President of largest bookstore franchise in Brazil, Saraiva, and Josh Patesh from Pubslush, among others.
Over the weekend, the popular teen literature writers Thalita Rebouças and Gossip Girl’s Cecily von Ziegesar, spoke with readers and fans, while the much-loved Brazilian cartoonist Ziraldo celebrated his 80th birthday.
On the other side of the pavilion, a kitchen stand hosts gastronomical programs at the ‘cooking with words’ space, and the National Library Foundation displays an exhibition about classical Brazilian writers.