Satyagraha: The Story Behind the Revolution released in book form

Pakistan News & Features Services

The filmmakers and actors across the globe have been paying more attention towards promotional strategies as they know that marketing efforts can make them earn extra bucks.

Prakash Jha, a Bollywood Director, chose a novel idea of launching a book on the topic of his upcoming film Satyagraha: The Story Behind the Revolution. The film itself, a political thriller, is slated to be released later. 

The book, which inscripts all the details about the making of the film, was launched on August 27. 

Authored by Pooja Verma, it talks about the hard work, fun on the sets, costume crises, art direction accidents and how a team of people came together to tell a story of a revolution. 

At the book launch event quite a few members of the high-profile team of Satyagraha, Kareena Kapoor, Manoj Bajpayee, Arjun Rampal and Amrita Rao were present with megastar Amitabh Bachchan and Ajay Devgn found missing.

"We are happy that the book comes around the release of the film. It really chronicles the whole effort put in by everyone, cast, crew and members, telling readers about the months of hard work, tribulations and gruelling work we have put into it, and how," Prakash Jha remarked on the occasion. 

"The book has been designed in the style of social media. Social media forms a very intrinsic part of our movie as it has become new language of young people in India," he added. 

According to author Pooja Verma, while ‘Satyagraha’ is a serious film about relationships, modern-day politics, the book is not ‘serious literature’.

With so much buzz about the subject of the film in the media, the book 'Satyagraha' is expected to sell in good numbers despite its price of Rs 995 being on the higher side.

Glamorous Kareena Kapoor launches Richa Lakhera's book Garbage Beat

Pakistan News & Features Services

The presence of the glamorous Bollywood actress, Kareena Kapoor, mesmerized the audience in the launching ceremony of Richa Lakhera's book Garbage Beat in Bandra, Mumbai, on December 23. 

Kareena Kapoor, attired in a Shehla Khan Anarkali outfit, remained the focus of attention and her every move was captured by the media battery and her photographs and videos of the occasion started getting uploaded right away. 

The 32-year-old actress was noted for looking stately in the long sleeved pink dress, befitting her newly acquired status as Begum of Saif Ali Khan, the Nawab of Pataudi. 

Her ankle length embellished Georgette anarkali top featured a V neckline and she paired it with a matching silk churidaar and a flowing embroidered dupatta accented with gotta trim. 

She accessorized with golden Jimmy Choo heels and Aquamarine chandelier earrings and side swept hair with a single streak of red highlight was left down. 

Kareena Kapoor, who plays a journalist in Prakash Jha’s Satyagrah, was enthusiastic in taking questions from the reporters and replying them to their heart’s content. 

She explained that she really feels sad that today a star and a journalist aren’t linked the way they used to be before. 

“That’s because there are so many channels, magazines and tabloids covering celluloid. Today, anyone can be on the cover of any magazine,” she felt. 

Kareena Kapoor clarified having bonded with many journalists previously who were now writing reviews of her movies. 

“They would get into a conversation with a motive to get an interview but they would end up talking about everything. That would help them understand the real person I am and accordingly they would write the column,” she reckoned. 

Kareena Kapoor conceded that for her role in the film, she would derive inspirations from every reporter as she understood the nature of the job and how challenging it’ to get the desired answers. 

So awesome was her presence that the actual event, the launch of Richa Lakhera's book Garbage Beat got overshadowed with the media corps more interested in Kareena Kapoor than the party itself. 

Richa Lakhera's function as well as the book, however, received huge mention in the press with the photographs of Kareena Kapoor doing the talking.