Brief Profile: Azeem Sarwar

Jumbo Editorial Team

Azeem Sarwar has been hailed as the most gifted of all broadcasters and producers in the history of Pakistan. His charismatic voice has warmed the hearts of the people and he remains an icon in the media industry.

He was only 16 years old when he joined Radio Pakistan, becoming the youngest-ever announcer. He worked for them for a staggering 44 years. During this period he served the organization in the role of producer, programme manager, deputy controller, compere and commentator besides taking care of the flagship publications, Ahang and Pakistan Calling.

He conceived, planned and produced a lot of radio programmes which became success stories among which Subhe Pakistan, Awaz Khazana, Rang hi Rang Jedy Ke Sang, Jedy Ke Mehman and Aalami Sports Round-up were blockbusters. Being a versatile playwright, he has written numerous dramas and plays for radio and television having debuted with Awaz Ke Saye which was declared the best play of 1969 Drama Festival of Radio Pakistan Karachi. Khwab Azad Hain, Barf and Honton Ke Sarab have been his other most popular plays.

He has also excelled as a commentator, having described the historic Islamic Summit Conference held in Lahore in 1974. He covered quite a few sports events as a producer-cum-commentator like Pakistan cricket team’s tour of England (1987), Australia (1988-89) and South Africa (1998). He also covered World Cup Hockey Tournament in England in 1986 and the World Cup Football Tournament in Italy in 1990.

Jumbo Publishing’s sports books enhance knowledge: Azeem Sarwar

Jumbo Editorial Team


“I have been a collector of sports books for over a half a century now, having developed this habit since childhood. We used to have very few books written on sports in the past but the trend has changed of late."


"Jumbo Publishing has emerged as the leaders in sports publishing in Pakistan by having brought out seven outstanding books on sports in a matter of five years. All these books are very well written and very nicely produced. They enhance knowledge”

“I am delighted to find them engaged in research work on a continuous basis. They remain on the lookout for new ideas and they have displayed tremendous enthusiasm to bring about a revolution in Pakistan’s publishing industry.”

Brief Profile: Prof Ejaz Ahmed Farooqui

Jumbo Editorial Team

Prof Ejaz Ahmed Farooqui has become one of the most sought after personalities in Karachi with his exceptional qualities of versatility. An educationist by profession, he happens to be the Honorary Secretary of the Karachi City Cricket Association besides being the Honorary Secretary of the Arts Council of Pakistan.


After completing Masters in Chemistry from the University of Karachi, he started his career as a lecturer at PECHS Education Foundation Science College. After getting promoted as Assistant Professor and then Associate Professor, he had a three-year teaching stint in Nigeria, before returning home.


The profession of teaching earned him a lot of respect and recognition. He established an institution of his own after quitting the government job. His hard work, commitment and dedication saw him progressing in leaps and bounds. The Practical Schooling System founded by him and his son has become a model institute.

He has been in social service for a long time, running the Saarim Welfare Academy in Gulshan-e-Iqbal where free education is provided to the needy children. He has been involved in numerous other welfare activities, having quietly supported many individuals and institutions. His services to cricket, during his four-year tenure as Chairman of the Karachi City Cricket Association Zone II, are talked about with awe and reverence.

Jumbo Publishing’s sports books have historical value: Prof Ejaz Ahmed Farooqui

Jumbo Editorial Team


“The sports books from the house of Jumbo Publishing are essential for libraries of all kinds, be it academic, public or special, because all of them have historical value. I have gone through all their seven titles on sports and found them of very high standard indeed. Not only the contents are original and genuine but the production is also world-class.”


“These kinds of books go quite a long way in promoting book reading culture in the country because the youngsters in particular are very keen about sports records and statistics. It’s very heartening to note that they have been bringing out books nearly after every major sporting event.”

"I would recommend Jumbo Publishing's sports books for all educational institutions in particular."

Brief Profile: Grand Master Ashraf Tai

Jumbo Editorial Team


Grand Master Muhammad Ashraf Tai has become a legend in his own lifetime. He has been the greatest-ever martial artist to be produced by Pakistan. He had introduced Bando, the Burmese style of martial arts, in Pakistan way back in 1971 but it were his accomplishments against top-notchers which earned him fame and recognition.


He had created a sensation by overpowering Stanley Michael of Malaysia in the final of the Afro-Asia Championship in 1978. He had confirmed his superiority in the continent by outwitting Japan's Koha Yash a year later. After emerging triumphant in a tournament staged in Sri Lanka in 1980, he dared fighting the reigning world champion, Don Wilson of the United States in 1981. The creditable performance against the world champion elevated his ranking to the ninth place in the world.


He then founded the Pakistan Karate Federation (PKF) and succeeded in having the body affiliated with the Pakistan Olympic Association (POA) as well as the Pakistan Sports Board (PSB). Having received numerous awards in various continents of the world during his illustrious career, he was declared the International Grand Master of the Year in 2000 by an institution based in the United States. Later he was also conferred the coveted Pride of Performance award by the President of Pakistan.

The Tai's Bando Karate Centre, founded by him in 1971, has already trained thousands of martial artists. The branches of his centres have not only been functioning with great success all over the country but the students trained by him have also been operating the centres named after him in quite a few countries like the United States, England, United Arab Emirates (UAE), Saudi Arabia, Afghanistan, France, Holland and Bangladesh.

Jumbo Publishing’s books are a treat for sports lovers: Grand Master Ashraf Tai

Jumbo Editorial Team


“The magnificent sports books brought out by Jumbo Publishing during the last few years must have gone a long way in arresting the decline in readership habits in this part of the world. Sports books are the most popular ones among the youth who like to read about their heroes and the historical events.”


“Jumbo Publishing’s sports books have had the stamp of quality and authority. They take pride in doing research work over a long period of time and they have the mechanism in place to verify the records they publish. That’s why their books are treated with utmost respect and the contents are regarded as authentic.”

Brief Profile: Rehana Saigol

Jumbo Editorial Team


Rehana Saigol is a big name in Pakistan’s fashion industry, working terrifically in highlighting the name of the country both nationally and internationally. She is ranked among the top fashion designers of the country. She is also a pioneer of jewelary designing.


She is credited to have brought a variety of enthralling and charismatic outfits for women including embellished lehengas, saris and traditional suits. She launched her women’s wear label just a couple of years ago. Her women’s wear couture collection ‘Beyond Ivory’ reflects her vision and philosophy of bringing back the saree to the wardrobe. ‘Beyond Ivory’ is crafted on a variety of fabrics such as georgette, net, velvet and tissue and embellished with threadwork, crystals, beads, dabka, kora and sequins.


She has establishied her name in designing of bridal and other types of formal sarees in particular. She has experimented with different styles of structuring the saree beyond the traditional six yards of fabrics. Her collection presents variations in her pursuit of contemporizing and glamorizing the saree. Beyond the fashion world, she also made it big on the international bridge scene. Besides making it to the national bridge team on numerous occasions, she became the first and todate the only lady to head the Pakistan Bridge Federation.