Friday, January 20, 2012

Bolloywood to be in spotlight during 20th New Delhi World Book Fair 2012

Jumbo Editorial Team

The focus in the 20th edition of the New Delhi World Book Fair 2012, to be held from February 25 to March 4, would be on books on Indian cinema which includes the famous Bollywood.

Bollywood is often incorrectly used to refer to the whole of Indian cinema but it’s only a part of the total Indian film industry, which includes other production centers producing films in regional languages.

Bollywood, the largest film producer in India and one of the largest centers of film production in the world, is an informal term popularly used for the Hindi-language film industry based in Mumbai.

The biennial New Delhi World Book Fair has made a reputation for offering international rights initiatives on a particular theme. It was Mahatma Gandhi in 2008and sports in 2010. Now the year 2012 will witness an international rights exhibition on books on Indian cinema.

Pragati Maidan in New Delhi will be the venue of the 20th edition of the Book Fair, entering the 40th year of its foundation. It will be organized by the National Book Trust (NBT), an autonomous organization founded in 1957 as the national body for book publishing and book promotion.

The 2010 edition of the New Delhi World Book Fair was spread over an area of 42,000 square meters, having attracted more than 1,200 exhibitors from India and abroad. The number of visitors is estimated to have crossed one lac on weekends.

“We are expecting a bigger and better show this time with Hall 1-14 already booked for the show. This time, as a value-added feature, we are also offering bare space to the exhibitors, who wish to install their own theme-stalls. This would obviously save them some cost than the stall space,” Satish Kumar, Joint Director (Production), NBT, was quoted as saying.

“This time, there would an international right exhibition of books on Indian cinema which is poised to complete 100 years in 2013,” Kumar Vikram, Editor, NBT and Project in-charge of the Theme, observed.

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