McGraw-Hill gear up to meet digital publishing challenge

Pakistan News & Features Services

McGraw-Hill has been one of the leading publishing companies of the world with textbooks being its forte for more than a century. Keeping pace with the times they have made the smart move to become the market leaders in the field of digital publishing as well.

The debut of its SmartBook has shown that McGraw-Hill has recognized how technology is transforming educational publishing, also displaying the eagerness to play a part in the next generation, as is often the case for old world publishers, the technology itself is not entirely its own. 

McGraw-Hill has partnered with Danish adaptive learning company, Area9, to develop SmartBooks, the same company and technology behind LearnSmart. 

McGraw-Hill’s adaptive learning systems now has over 300 titles, 1.5 million students and has delivered over 1 billion questions to students. 

McGraw-Hill has now made the expected move to retain the services of its technology partner by announcing that they will acquire a 20 percent stake in Area9 Apps.

Area9, which was founded in 2006, will also be boosted by the heavy investment which will allow them to reward employees and founders besides bringing with it the security of knowing it will be able to continue to fund its R&D and will always have a customer. 

McGraw-Hill Education is a digital learning company that draws on its more than 100 years of educational expertise to offer solutions that improve learning outcomes around the world. 

The company has emerged as the adaptive education technology leader with the vision for creating a highly personalized learning experience that prepares students of all ages for the world.

They have offices across North America, India, China, Europe, the Middle East and South America, and makes its learning solutions available in more than 65 languages. 

McGraw-Hill Education and their President Brian Kibby have been on a mission to help the company transition from the world of print to digital. 

Their presence at the Consumer Electronics Show at Las Vegas made a splash. They rocked the audience to emphasize that their excellence in the shiny new technology as well.