Friday, November 30, 2012

Social media at work to boost 8th Karachi International Book Fair 2012

Pakistan News & Features Services

Keeping pace with the times, the promoters of the 8th Karachi International Book Fair (KIBF) 2012 have included social media in their plans to boost the annual event to be staged at the Karachi Expo Centre from December 6 to 10. 

They have got into email marketing of what has become the country’s largest book trade event being organized by the Pakistan Publishers and Booksellers Association (PPBA), with the collaboration of the National Book Foundation (NBF) with Event and Conference International (Pvt.) Ltd being the event managers. 

A page of the event is also visible on while the participants themselves are also mobilizing their digital acumen to attract more customers to their stalls in the upcoming KIBF acclaimed as the premier book trade event of Pakistan. 

The KIBF Organizing Committee has been conducting their meetings more frequently at their Secretariat located in Mohammad Ali Cooperative Housing Society as the event draws closer. 

Their office-bearers are confident of overcoming the various obstacles and they are optimistic about very high, if not record, turnout of the visitors in the five-day event.

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