Jumbo Publishing, NBF set to join hands for book culture promotion

By Abdul Qadir Qureshi

(Pakistan News & Features Services)

Jumbo Publishing and National Book Foundation (NBF) have agreed in principle to join hands in the promotion of book culture in the country. The understanding was reached in a high-level meeting held in Karachi on July 24. 

Syed Khalid Mahmood, Chairman, Jumbo Publishing, and co-founder, Karachi Festival of Books and Libraries (KFBL), was engaged in a marathon session with the NBF team, headed by their young and energetic Managing Director, Murad Ali Mohmand. 

Arif Ahmed, Incharge, Audit Section, Munawwar Hussain Narejo, Regional Incharge, Karachi, and Syed Faisal Naveed Ali of Administration department were the other NBF officials having attended the meeting which deliberated on a number of matters pertaining to book culture promotion. 

The NBF functionaries were appreciative of the various initiatives having been undertaken by Jumbo Publishing over the years with special mention of the KFBL which was inaugurated by the President of Pakistan earlier this year. 

The NBF Managing Director, having played a key role in enhancing the image of his organization, pledged to extend maximum possible support to activities aimed at promoting book culture in Pakistan. 

He reckoned that the masses deserved books of high quality at affordable prices in order to develop appetite for reading and bringing about improvement in their lives.