Saturday, April 30, 2011

Frankfurt Book Fair 2011 set to start on October 12

Jumbo Editorial Team

The Frankfurt Book Fair is recognized as the meeting place for the industry’s experts. The galaxy of publishers, booksellers, agents, film producers and authors assemble each year in October with purpose.

The figures speak themselves as the Frankfurt Book Fair attracts in huge number the movers and shakers of the books and allied trades. It is considered as the most important marketplace for books, media, rights and licences worldwide. More than 7,300 exhibitors from 100 countries, 299,000 visitors and over 10,000 journalists were reported to be there in attendance last year.

The Frankfurt Book Fair 2011is scheduled to be held from October 12 to 16 with Iceland to be the Guest of Honour this year. The organizers reckon that the Frankfurt Book Fair provides more access to current trends than anywhere else.

The Frankfurt Book Fair is facing up to its environmental responsibilities. Together with the Messe Frankfurt, it is implementing measures aimed at optimum protection of the environment and greater sustainability, such as cutting back on drinking water and electricity consumption and air-conditioning, using solar energy and eco-electricity, backing the use of public transport locally and long-distance, integrated waste disposal concept (recycling rate 80 to 90 per cent), use of regionally produced foodstuffs and reusable crockery in the Fair's catering facilities.

The history of the Frankfurt Book Fair dates back to the 15th century, when Johannes Gutenberg first invented movable type, only a few kilometres down the road from Frankfurt.

Frankfurt remained the central and undisputed European book fair city through to the 17th century. In the course of political and cultural upheaval, in the 18th century Leipzig then came to play the part. In 1949, that early Frankfurt book fair tradition was given a new lease of life as 205 German exhibitors assembled from September 18 to 23 in Frankfurt's Paulskirche for the first post-War book fair.

Almost 60 trade-fair years later, the Frankfurt Book Fair is acclaimed the largest of its kind in the world and the hallmark for global activities in the field of culture. With year-round services and information offerings for the international trade, the Frankfurt Book Fair has temerged as the world-wide market place for ideas-365 days a year.

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