Jumbo Editorial Team
The recently held Yale Publishing Course 2012, organized at the Yale University in New Haven, Connecticut, USA, was sponsored by the Sharjah International Book Fair (SIBF).
The course was attended by a number of professionals in the publishing sector from all around the world, in addition to a number of owners and directors of international publishing houses from various cultural, scientific and intellectual backgrounds.
It offered a unique curriculum that focuses on forward-looking approaches to publishing as a global enterprise and provides in-depth information on the latest advances in technology.
As in 2011, the course was divided into two sessions. One focused on ‘leadership strategies in magazine and online publishing’ and the other one dealing with ‘leadership strategies in print and book publishing.’
It provided print and digital publishing professionals with the skills they need to prosper in a time of unprecedented change with a focus on ways of achieving higher returns in a global economy that has to witnesses a state of coexistence between the print and digital publishing.
The Emirati delegation participating in the course acquainted itself with the latest systems and studies on the development of effective leadership skills and strategies as well as with the skills they need to prosper in a time of unprecedented change and opportunity.
Speaking on the occasion, Ahmed bin Rakkad Al Amri, Director of the Sharjah International Book Fair, extended his profound thanks to His Highness Dr Sheikh Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, for the unlimited support he extends to the SIBF.
He also thanked Sheikha Bodour Bint Sultan Al Qasimi, Chairperson of the Emirates Publishers Association (EPA) for her close follow up of the course as well as for sending the EPA delegation to participate in the course, as their presence was greatly welcomed and appreciated by the organizers due to the delegation's cultural input vast experience in the publishing field.
"The Yale Publishing Course is one of courses that we always aspire to sponsor. We also aim to organize similar courses throughout the year, in line with our commitment to the directives of His Highness the Ruler of Sharjah, to extend bridges of cultural communication and enhance exchange of knowledge with the other,” he acknowledged.
“Our sponsorship of the Yale publishing course stems from our belief in the importance of benefiting from international expertise in honing existing skills and learning new skills that will help publishing professionals adapt to changing environment around them,” the SIBF official added.
The Yale Publishing Course was founded in 2010 to fill the gap left by the decades-old Stanford University Publishing Course for Professionals, which was offered from 1978 to 2009.
It builds upon the Stanford tradition and concentrates more heavily on the business and management aspects of publishing as a global enterprise.
The Yale Publishing Course began as a one-week session, with students from all over the United States and 16 other countries.
The students represented all areas of publishing including administration, editorial, sales, publicity, marketing, design, production, business, new media, and new product development. For its 2011 and 2012 programmes, the course was expanded to two sessions.