Monday, September 17, 2012

Traditional enthusiasm at Manila International Book Fair 2012

Jumbo Editorial Team

The 33rd edition of the Manila International Book Fair (MIBF), the biggest and oldest book fair event of the Philippines, was held at the SMX Convention Centre in Manila from September 12 to 16, 2012.

As usual it offered a plethora of book choices for readers of all ages and all walks of life. There were books from teen and young adult fiction in both Filipino and English to books about health, lifestyle and much more. 

The MIBF is organized by Primetrade Asia, Inc. in partnership with the Book Development Association of the Philippines (BDAP), Asian Catholic Communicators, Inc. (ACCI), Overseas Publishers Representatives Association of the Philippines (OPRAP), and Philippine Booksellers Association, Inc. (PBAI). 

The 33rd Manila International Book Fair witnessed the traditional enthusiasm of the bookworms who braved the infamous bad traffic and the much feared tussle for parking to visit the fair.

With over a hundred exhibitors and publishers, it was considered a veritable feast for even the most voracious reader out there. 

‘The Best of Anime 2012’ was on display. This pocket exhibit catered to manga and anime enthusiasts, gamers and cosplayers allowing them to connect with their fellow anime lovers and check out the comics, books, magazines and toys for sale. 

Another major attraction for the visitors was the rare chance to meet their favourite authors. The National Book Store’s schedule of events included book signings by authors across different genres.
Lourd de Veyra, Ambeth Ocampo, Jenni Epperson, Budjette Tan, Kajo Baldisimo, Mervin Ignacio Ian Maria, Gerry Alanguilan, Pol Medina, Jinri Park and Claude and Mary Ann Tayag were happy to oblige their fans with autographs as were the US-based authors Alex Gilvarry and Jennifer Hillier, who had flown for a special book signing session. 

Almost every exhibitor offered discount and deals for books to attract a larger pool of customers. The comic book lovers had the added incentive of National Book Store’s Free Comic Book Day. 

There were prizes and lucky draws to keep every visitor interested. Although books took the centre stage at the MIBF, the stalls for fun stationery and school supplies also remained crowded.

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