Wednesday, March 30, 2011

Brief Profile: Azeem Sarwar

Jumbo Editorial Team

Azeem Sarwar has been hailed as the most gifted of all broadcasters and producers in the history of Pakistan. His charismatic voice has warmed the hearts of the people and he remains an icon in the media industry.

He was only 16 years old when he joined Radio Pakistan, becoming the youngest-ever announcer. He worked for them for a staggering 44 years. During this period he served the organization in the role of producer, programme manager, deputy controller, compere and commentator besides taking care of the flagship publications, Ahang and Pakistan Calling.

He conceived, planned and produced a lot of radio programmes which became success stories among which Subhe Pakistan, Awaz Khazana, Rang hi Rang Jedy Ke Sang, Jedy Ke Mehman and Aalami Sports Round-up were blockbusters. Being a versatile playwright, he has written numerous dramas and plays for radio and television having debuted with Awaz Ke Saye which was declared the best play of 1969 Drama Festival of Radio Pakistan Karachi. Khwab Azad Hain, Barf and Honton Ke Sarab have been his other most popular plays.

He has also excelled as a commentator, having described the historic Islamic Summit Conference held in Lahore in 1974. He covered quite a few sports events as a producer-cum-commentator like Pakistan cricket team’s tour of England (1987), Australia (1988-89) and South Africa (1998). He also covered World Cup Hockey Tournament in England in 1986 and the World Cup Football Tournament in Italy in 1990.

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