Pakistan News & Features Services
No Exit Press, an imprint of Oldcastle Books, has launched an off-beat marketing campaign to promote the launch of their latest thriller Lethal Profit by debut author Alex Blackmore.
The low-budget campaign will use mysterious business cards placed strategically across high footfall locations in London to entice readers to a website, where they can enter a competition to win tickets to see hit play The Pride starring Hayley Atwell and Mathew Horne, and a meal for two with wine at The Clarence. The book will simultaneously be offered at 99p as part of Amazon's summer reading Kindle campaign.
"We saw this as a great way to utilise the amazon promotion to generate buzz about a fantastic new book. As a small indie, our marketing budget is often very limited, so combining different promotions to create a campaign that will appeal to readers and generate interest is a good way to launch a new author on a budget,” Alexandra Bolton, Head of Marketing at No Exit Press, reckoned.
The competition will launch this week, and will continue in line with the Amazon Kindle Summer Sale which offers the book at 99p. Readers who find one of the cards can take it into the Volte Face shop on Great Ormond Street and use it as a voucher to purchase Lethal Profit for £3.00.
Lethal Profit is a corporate conspiracy thriller that exposes the shady world of big business, when a young woman's brother disappears in suspicious circumstances and she is propelled into a frightening world of faceless bad guys.