Pakistan News & Features Services
The filmmakers and actors across the globe have been paying more attention towards promotional strategies as they know that marketing efforts can make them earn extra bucks.
Prakash Jha, a Bollywood Director, chose a novel idea of launching a book on the topic of his upcoming film Satyagraha: The Story Behind the Revolution. The film itself, a political thriller, is slated to be released later.
The book, which inscripts all the details about the making of the film, was launched on August 27.
Authored by Pooja Verma, it talks about the hard work, fun on the sets, costume crises, art direction accidents and how a team of people came together to tell a story of a revolution.
At the book launch event quite a few members of the high-profile team of Satyagraha, Kareena Kapoor, Manoj Bajpayee, Arjun Rampal and Amrita Rao were present with megastar Amitabh Bachchan and Ajay Devgn found missing.
"We are happy that the book comes around the release of the film. It really chronicles the whole effort put in by everyone, cast, crew and members, telling readers about the months of hard work, tribulations and gruelling work we have put into it, and how," Prakash Jha remarked on the occasion.
"The book has been designed in the style of social media. Social media forms a very intrinsic part of our movie as it has become new language of young people in India," he added.
According to author Pooja Verma, while ‘Satyagraha’ is a serious film about relationships, modern-day politics, the book is not ‘serious literature’.
With so much buzz about the subject of the film in the media, the book 'Satyagraha' is expected to sell in good numbers despite its price of Rs 995 being on the higher side.