Monday, October 10, 2011

Participation of schools adds value to Paramount’s annual book fair

Jumbo Editorial Team

The 23rd edition of the Paramount Book Fair was held at the premises of Paramount Publishing Enterprise, located in Block 2 of PECHS, Karachi, from October 1 to 9. As usual it attracted a large number of intellectuals, educationists, professionals, students and general readers.

Paramount Publishing Enterprise, founded in 1948, has been one of the biggest wholesale and retail distributors-cum-publishers in Pakistan. Headquartered in Karachi, they have branches in Islamabad, Lahore and Peshawar.

The Paramount Book Fair, which has been held every year in the autumn months since its inception in 1988, is now billed as one of the top annual events of the industry in Pakistan. All roads of Karachi seem to be leading to Tariq Road and Khalid Bin Waleed Road in the evenings in particular when the bookworms brave traffic jams and many other hassles to reach the Fair to buy books of their choice at hugely discounted prices.

The most comprehensive selection of the finest books from world renowned publishing houses is generally found there on all conceivable subjects at inconceivable discounts. That’s the reason why there have been long queues in every single edition of the Paramount Book Fair for 23 years now.

One of the features of the latest edition of the Paramount Book Fair was the proactive participation of the schools as a large number of students and their teachers visited the various shelves in the otherwise relatively quiet morning sessions.

It’s a fantastic idea to engage the young students in book-related activities in order to develop reading habits. It’s very heartening to find even the tiny tots enjoying themselves in the arena and getting a feel of those colorful books.

The daily lucky draws provided another incentive to the children to get nearer to books. The draws took place in the evening and two children were randomly selected from those present to take out coupons from the drop box. The winners were contacted via telephone, if not present at the time of the announcement, to collect books the gift voucher for purchase of books worth Rs 5000.

Prominent educational institutions to have sent their students and staff to the Paramount Book Fair included Dawood Public School, Karachi Boys Academy, Nasra School, Happy Home School, Habib Grls School, Usman Public School, ASF College, The Karachi Academy, River Oaks Academy, Karachi Grammar School, St Michaels Convent School, Bahria College Karsaz, PECHS Girls School, Cambridge Public School, Generations School, Kingsley American School, Ladybird Grammar School, The City School, Meritorious Schools Network, Head Start, The Beginners, St. Lawrence Convent School, Shining Pearls Montessori School of Intelligences, Mama Parsi School, Islamic Public School, Springfield School, Metropolis Education System, The Anchorage School, Morning Glory Grammar School and Foundation Public School.

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