Wednesday, August 31, 2011

22nd Hong Kong Book Fair attracts 950,000 visitors

Jumbo Editorial Team

The 22nd Hong Kong Book Fair 2011 was held at the Hong Kong Convention and Exhibition Centre from July 20 to 26. It proved to be a resounding success with 950,000 book lovers, including some 15,000 overseas visitors having lined up in droves to browse through the latest offerings from publishers.

More than 300 cultural events were held to promote reading culture and it’s encouraging to have nearly 130,000 attended these cultural events. Organized by the Hong Kong Trade Development Council the Gross Exhibition Space was 47,524 square meters.

The Fair lived upto its big reputation of offering something for everyone. Since its inception in 1990, the Hong Kong Book Fair has expanded quickly into a great summer event.

This year, more than 500 exhibitors participated in the Fair which also featured some 270 cultural events under the theme “Reading the World.Reading as Self-Discovery”.

Alongside the always-popular General Books Pavilion, new and expanded highlights were very well received. The enlarged English Avenue drew large numbers of visitors, and showed that Hong Kong is a hub not just of Chinese culture and literature, but of the English-language books of all type.

In 2010, English Avenue had taken up about 50% more space than the previous year, featured the largest display of English books in the Fair’s history.

What a pleasing sight it must have been for the organizers to find around 1,000 people lined up for entry from 5 am on the opening day.

The e-books and e-learning Resource Zone were expanded by almost 60 percent and a new Digital Reading Interactive Zone featured booths selling electronic readers.
The dates for the 23rd edition have also been finalized and the Hong Kong Book Fair 2012 will be held at the same venue from July 18 to 24.

The event will be supported by Anglo-Chinese Textbook Publishers Organization, Association of Christian Publishers Ltd, Educational Booksellers Association, HK Book & Magazine Trade Association, HK Book & Stationery Industry Association, HK Educational Publishers Association, HK Publishers & Distributors Association, HK Publishing Federation, HK Publishing Professional Society and Sino United Publishing (Holdings) Ltd.

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